Everyone knows the brands Mentos and Chupa Chups. Perfetti van Melle manufactures and markets these brands worldwide. The head office in Breda is specifically responsible for the travel retail market.

Since our first assignment for the company in 2006 – the design of a presentation folder for the annual travel retail trade fair in Cannes – we have gone on to assume responsibility for all marketing requirements for this aspect of the company's operations. We came up with a stylish corporate identity for PVM-GTR in which the basis of the brochure can also be found in the website, powerpoints and other media.

In addition to developing the corporate image, we were also asked to help with the development of other aspects, including visuals, displays and shop concepts at airports and border shops, a task we were only too happy to take on and one that means that our work can be seen all over the world.